Attitudinal and behavioral loyalty amongst casino players in Macau
Catherine Prentice
| Year of publication: |
2013
|
|---|---|
| Authors: | Prentice, Catherine |
| Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 34.2013, 4, p. 309-321
|
| Subject: | casino service quality | behavioral loyalty | attitudinal loyalty | Macau casinos | Glücksspiel | Gambling | Macau | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010208598