A review on evolution of the concept of branding of higher education institutes in the last decade
Saroj Kumar Koiri, Subhadeep Mukherjee and Ashim Kumar Das
| Year of publication: |
2022
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|---|---|
| Authors: | Koiri, Saroj Kumar ; Mukherjee, Subhadeep ; Kumar Das, Ashim |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 28.2022, 3, p. 388-409
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| Subject: | higher education institutes | branding | research | review | perception | Markenführung | Brand management | Hochschule | Higher education institution |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2020.10033839 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013343632