A study on e-commerce customer segmentation management based on improved K-means algorithm
Yulin Deng, Qianying Gao
| Year of publication: |
2020
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|---|---|
| Authors: | Deng, Yulin ; Gao, Qianying |
| Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9854, ZDB-ID 2173306-5. - Vol. 18.2020, 4, p. 497-510
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| Subject: | K-means algorithm | SAPK + K-means algorithm | e-commerce | Customer segmentation management | Electronic Commerce | E-commerce | Algorithmus | Algorithm | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Online-Handel | Online retailing | Marktsegmentierung | Market segmentation | Operations Research | Operations research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10257-018-0381-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012416449