A study on psychological modelling of market maven for marketing operations with special reference to Indian market
K. Harikrishnan; D. Ashok; P. D. D. Dominic; S. Joseph Jeya Anand
| Year of publication: |
2014
|
|---|---|
| Authors: | Harikrishnan, K. ; Ashok, D. ; Dominic, P. D. D. ; Anand, S. Joseph Jeya |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 7.2014, 4, p. 473-498
|
| Subject: | consumer innovativeness | CIN | consumers' need for uniqueness | CNFU | market helping behaviour | MHB | market maven | marketing operations | word of mouth | WOM | India | Indien | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011296475