Advertising benefits from ethical artificial intelligence algorithmic purchase decision pathways
Waymond Rodgers, Tam Nguyen
| Year of publication: |
2022
|
|---|---|
| Authors: | Rodgers, Waymond ; Tam Nguyen |
| Subject: | AI Algorithms | Digital marketing | Ethical considerations | Künstliche Intelligenz | Artificial intelligence | Ethik | Ethics | Online-Marketing | Internet marketing | Algorithmus | Algorithm | Werbung | Advertising | Marketing | Kaufentscheidung | Purchase decision | Unternehmensethik | Business ethics |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10551-022-05048-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013271675