Alan P. Fiske's relational models framework : applications to customers' relationships with service marketers
Velitchka D. Kaltcheva, Robert D. Winsor, Anthony Patino
| Year of publication: |
2011
|
|---|---|
| Authors: | Kaltcheva, Velitchka D. ; Winsor, Robert D. ; Patino, Anthony |
| Published in: |
Customer relations. - New York : Nova Science Publishers, ISBN 978-1-61761-210-7. - 2011, p. 1-36
|
| Subject: | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsmarketing | Services marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008988073