American and Chinese thinking styles : attitude effects on holistic and attribute ads
Beichen Liang; Joseph Cherian
| Year of publication: |
2014
|
|---|---|
| Authors: | Liang, Beichen ; Cherian, Joseph |
| Published in: |
Organizations and markets in emerging economies. - Vilnius : Vilnius Univ. Publ. House, ISSN 2029-4581, ZDB-ID 2628550-2. - Vol. 5.2014, 1, p. 74-89
|
| Subject: | ad information | analytic thinking | holistic thinking | culture | ad attitudes | China | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Holismus | Holistic approach |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010472775