An application of Keller’s Brand Equity Model in a B2B context
Year of publication: |
2010
|
---|---|
Authors: | Kuhn, Kerri-Ann ; Alpert, Frank ; Pope, Nigek K. Ll. |
Other Persons: | Dall’Olmo Riley, Francesca (contributor) |
Publisher: |
Sage Publications Ltd. |
Subject: | Marketing not elsewhere classified | Business-to-business branding | Brand equity |
Type of publication: | Article |
---|---|
Notes: | Kuhn, Kerri-Ann, Alpert, Frank, & Pope, Nigek K. Ll. (2010) An application of Keller’s Brand Equity Model in a B2B context. In: Dall’Olmo Riley, Francesca (Ed) Brand Management. Sage Library in Marketing, 1. Sage Publications Ltd., London ; Thousand Oaks, Calif.; New Delhi; Singapore, pp. 221-244. |
Source: | BASE |
-
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric, (2017)
-
The brand management system and service firm competitiveness
Santos-Vijande, María Leticia, (2013)
-
Enhancing firm performance : the role of brand orientation in business-to-business marketing
Chang, Yu, (2018)
- More ...
-
Applying Keller’s brand equity model in a B2B context : limitations and an empirical test
Kuhn, Kerri-Ann, (2004)
-
Designing gamified transformative and social marketing services
Mulcahy, Rory Francis, (2018)
-
An application of Keller?s brand equity model in a B2B context
Kuhn, Kerri-Ann, (2008)
- More ...