An empirical study of the impact of metaverse storytelling on intentions to visit
Year of publication: |
2023
|
---|---|
Authors: | Zhang, Wenkun ; Wang, Yanan |
Published in: |
Information technology & tourism. - New York, NY [u.a.] : Cognizant Communication, ISSN 1943-4294, ZDB-ID 2099258-0. - Vol. 25.2023, 3, p. 411-432
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Subject: | Destination image | Metaverse | Storytelling | Visit intention | Urlaubsverhalten | Holiday behaviour | Narrative Methode | Narrative method | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
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