An empirical study of the impact of metaverse storytelling on intentions to visit
Wenkun Zhang, Yanan Wang
| Year of publication: |
2023
|
|---|---|
| Authors: | Zhang, Wenkun ; Wang, Yanan |
| Published in: |
Information technology & tourism. - New York, NY [u.a.] : Cognizant Communication, ISSN 1943-4294, ZDB-ID 2099258-0. - Vol. 25.2023, 3, p. 411-432
|
| Subject: | Destination image | Metaverse | Storytelling | Visit intention | Narrative Methode | Narrative method | Urlaubsverhalten | Holiday behaviour | Markenimage | Brand image | Destinationsmanagement | Destination management | Konsumentenverhalten | Consumer behaviour | Tourismusregion | Tourism destination | Herkunftsbezeichnung | Designation of origin |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s40558-023-00261-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014380824