An examination of the relationships between materialism, conspicuous consumption, impulse buying, and brand loyalty

Jeffrey S. Podoshen and Susan A. Andrzejewski

Year of publication:	2012
Authors:	Podoshen, Jeffrey S. ; Andrzejewski, Susan A.
Published in:	Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 20.2012, 3, p. 319-333
Subject:	USA (Mid-Atlantic) \| Konsumentenverhalten \| Consumer behaviour \| Materialismus \| Materialism \| Markentreue \| Brand loyalty \| Strukturgleichungsmodell \| Structural equation model \| USA \| United States

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