An integrated framework for design perception and brand equity
Abhishek Mishra; Satyabhushan Dash; Naresh K. Malhotra
| Year of publication: |
2015
|
|---|---|
| Authors: | Mishra, Abhishek ; Dash, Satyabhushan ; Malhotra, Naresh K. |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 5.2015, 1/2, p. 28-44
|
| Subject: | Product design | Experiential value | Usability | Pleasure | Social value | Brand equity | Markenimage | Brand image | Produktgestaltung | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Markenwert | Markenführung | Brand management |