An integrative framework for customer switching behavior
Year of publication: |
November-December 2018
|
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Authors: | Mosavi, Seyed Mohammad ; Sangari, Mohamad Sadegh ; Keramati, Abbas |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 38.2018, 15/16, p. 1067-1094
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Subject: | Customer switching intention | customer loyalty | customer satisfaction | customer perceived value | switching barriers | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Wechselverhalten | Switching behaviour | Kundenwert | Customer value | Kundenbindung | Customer retention |
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