Antecedents and effect of internet implementation for trade shows

Li Ling-yee

Year of publication:	2010
Authors:	Li, Ling-yee
Published in:	The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 25.2010, 4, p. 272-283
Subject:	Messebeteiligung \| Trade fair participation \| Online-Marketing \| Internet marketing \| Marketingmanagement \| Marketing management \| Performance-Messung \| Performance measurement

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