Applying text mining to understand customer perception of mobile banking app
Mouri Dey, Md. Zahedul Islam, and Tarek Rana
| Year of publication: |
2023
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|---|---|
| Authors: | Dey, Mouri ; Islam, Md. Zahedul ; Rana, Tarek |
| Published in: |
Handbook of Big Data and Analytics in Accounting and Auditing. - Singapore : Springer Nature Singapore, ISBN 978-981-19-4460-4. - 2023, p. 309-333
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| Subject: | Customer perception | Customer review | Mobile banking app | Performance measures | Text mining | Topic modeling | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Electronic Banking | Electronic banking | Kundenzufriedenheit | Customer satisfaction | Data Mining | Data mining | Beziehungsmarketing | Relationship marketing | Mobile Business | Mobile business | Text | Mobilkommunikation | Mobile communications | Performance-Messung | Performance measurement | Wahrnehmung | Perception |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-981-19-4460-4_14 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013555611