Are men from Mars, women from Venus? : examining gender differences towards continuous use intention of branded apps
Xin-Jean Lim, Jun-Hwa Cheah, Siew Imm Ng, Norazlyn Kamal Basha, Yide Liu
| Year of publication: |
2021
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|---|---|
| Authors: | Lim, Xin-Jean ; Cheah, Jun-Hwa ; Ng, Siew Imm ; Norazlyn Kamal Basha ; Liu, Yide |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 60.2021, p. 1-17
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| Subject: | Branded app | Continued use intention | Customer engagement | Gender | Social presence | Telepresence | Value Co-Creation | Geschlecht | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Mobile Anwendung | Mobile application | Frauen | Women | Kundenintegration | Customer integration | Innovationsakzeptanz | Innovation adoption | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102422 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012502614