Are promoters valuable customers? : an application of the net promoter scale to predict future customer spend
Philip Mecredy, Malcolm J. Wright, Pamela Feetham
| Year of publication: |
February 2018
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|---|---|
| Authors: | Mecredy, Philip ; Wright, Malcolm J. ; Feetham, Pamela |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 26.2018, 1, p. 3-9
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| Subject: | Net Promoter Score | Word of mouth | Customer loyalty | Customer spend | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Kundenzufriedenheit | Customer satisfaction | Kundenbindung | Customer retention |