Assessing the impact of retailer store brand presence on manufacturer brands in an equilibrium framework
Year of publication: |
2011
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Authors: | Cohen, Michael A. ; Cotterill, Ronald W. |
Published in: |
The journal of industrial economics. - Oxford : Wiley-Blackwell, ISSN 0022-1821, ZDB-ID 218160-5. - Vol. 59.2011, 3, p. 372-395
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Subject: | Einzelhandel | Retail trade | Markenführung | Brand management | Handelsmarke | Store brand | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
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