Asymmetric dynamic switching between high and low quality brands : empirical evidence from the US car market
Chung Koo Kim
| Year of publication: |
1996
|
|---|---|
| Authors: | Kim, Chung Koo |
| Published in: |
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995. - Berlin : Springer, ISBN 3-540-61613-6. - 1996, p. 55-70
|
| Subject: | Preiselastizität | Price elasticity | Preismanagement | Pricing strategy | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Kfz-Markt | Automotive market | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001319637