B&B customer experience and satisfaction : evidence from online customer reviews
Mengke Jia, Hak-Seon Kim, Shuting Tao
| Year of publication: |
2024
|
|---|---|
| Authors: | Jia, Mengke ; Kim, Hak-Seon ; Tao, Shuting |
| Published in: |
Service science. - Hanover, Md. : INFORMS, ISSN 2164-3970, ZDB-ID 2658448-7. - Vol. 16.2024, 1, p. 42-54
|
| Subject: | customer experience | online customer reviews | satisfaction | service of B&B | text analytics | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Data Mining | Data mining | Dienstleistungsqualität | Service quality |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/serv.2022.0080 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014564178