B2C multi- to single-channel : the effect of removing a consumer channel preference on consumer retailer and channel choice

Cheryl-lyn Ngoh and Hillary N. Mellema

Year of publication:	2024
Authors:	Ngoh, Cheryl-lyn ; Mellema, Hillary N.
Subject:	Consumer behaviour \| Decision-making \| Marketing channels \| Retailing \| Supply-chain management \| Vertriebsweg \| Distribution channel \| Konsumentenverhalten \| Einzelhandel \| Retail trade \| Lieferantenmanagement \| Supplier relationship management \| Lieferkette \| Supply chain \| Electronic Commerce \| E-commerce \| Entscheidung \| Decision

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