Balance cues of online-offline channel integration : considering the moderating role of customer's showrooming motivation
Jie Fang, Hefu Liu, Yang Li
| Year of publication: |
2021
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|---|---|
| Authors: | Fang, Jie ; Liu, Hefu ; Li, Yang |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 58.2021, 8, p. 1-13
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| Subject: | Cue congruence theory | IS success model | Perceived fulfillment integration | Perceived information integration | Response surface methodology | Showrooming motivation | Konsumentenverhalten | Consumer behaviour | Motivation | Vertriebsweg | Distribution channel |