Balancing the act : the implications of jointly pursuing internal customer orientation and external customer orientation
Jodie Conduit; Margaret Jekanyika Matanda; Felix T. Mavondo
| Year of publication: |
2014
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|---|---|
| Authors: | Conduit, Jodie ; Matanda, Margaret Jekanyika ; Mavondo, Felix T. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 13/14, p. 1320-1352
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| Subject: | internal marketing | internal customer orientation | external customer orientation | typology | cluster analysis | Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010433921