Better together : involving consumers in the ideation, creation and dissemination of transformative value

Nicola Bilstein, Peeter W.J. Verlegh, Jan Klostermann, Ezgi Akpinar

Year of publication:	2022
Authors:	Bilstein, Nicola ; Verlegh, Peeter ; Klostermann, Jan ; Akpinar, Ezgi
Subject:	Communication \| Customer dissemination \| Customer innovation \| Customer participation \| Transformative value \| Word-of-mouth (WOM) \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing \| Virales Marketing \| Viral marketing \| Kundenintegration \| Customer integration \| Kundenwert \| Customer value \| Social Web \| Social web \| Produktentwicklung \| New product development

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