Big data analytics for improved accuracy, efficiency, and decision making in digital marketing

Amandeep Singh

"This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers"--

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Year of publication:	2021
Other Persons:	Amandeep Singh (ed.)
Publisher:	2021: Hershey, PA, USA : IGI Global, Business Science Reference
Subject:	Online-Marketing \| Internet marketing \| Big Data \| Big data
Description of contents:	Table of Contents [gbv.de]
Published items:	16 hits in ECONIS - Online Catalogue of the ZBW

Extent:	xxiv, 310 Seiten Illustrationen
Series:	Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series Premier Reference Source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-7998-7231-3 ; 978-1-7998-7232-0 ; 978-1-7998-7233-7
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012423518