Brand personality, social status, and physical vanity in building luxury fashion branded apps
Year of publication: |
[2017]
|
---|---|
Authors: | Shanthi Bavani V. Raja Mohan ; Sajad Rezaei |
Published in: |
Apps management and e-commerce transactions in real-time. - Hershey, PA : IGI Global, Business Science Reference (an imprint of IGI Global), ISBN 978-1-5225-2449-6. - 2017, p. 176-193
|
Subject: | Mobile Anwendung | Mobile application | Mobile Business | Mobile business | Markenführung | Brand management | Markenimage | Brand image | Einkaufsverhalten | Shopping behaviour | Sozialer Status | Social status | Mode | Fashion | Luxusgüter | Luxury goods |
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