Building customer relationships in an electronic age : the role of interactivity of e-commerce web sites

Doyle Yoon; Sejung Marina Choi; Dongyoung Sohn

Year of publication:	2008
Authors:	Yoon, Doyle ; Choi, Sejung Marina ; Son, Tong-yŏng
Published in:	Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 25.2008, 7, p. 602-618
Subject:	Electronic Commerce \| E-commerce \| Beziehungsmarketing \| Relationship marketing \| Marketingtheorie \| Marketing theory

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