Can purchase behavior predict relationship perceptions and willingness to donate?
Jennifer Wiggins Johnson; Joann Peck; David A. Schweidel
| Year of publication: |
2014
|
|---|---|
| Authors: | Johnson, Jennifer Wiggins ; Peck, Joann ; Schweidel, David A. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 8, p. 647-659
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Nonprofit-Marketing | Nonprofit marketing | Fundraising | Kunst | Arts | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010399720