Cause-related marketing : building the corporate image while supporting worthwhile causes
Marlen Demetriou; Ioanna Papasolomou; Demetris Vrontis
| Year of publication: |
2010
|
|---|---|
| Authors: | Demetriou, Marlen ; Papasolomou, Ioanna ; Vrontis, Demetris |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 17.2009/10, 4, p. 266-278
|
| Subject: | Marketingmanagement | Marketing management | Corporate Social Responsibility | Corporate social responsibility | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Zypern | Cyprus |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003944860