Changing nature of consumer values toward negative word of mouth : voice and risk avoidance as moderators
Ali Wako, Johra Kayeser Fatima, Raechel Johns
| Year of publication: |
2025
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|---|---|
| Authors: | Wako, Ali ; Fatima, Johra Kayeser ; Johns, Raechel |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 24.2025, 1, p. 455-469
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| Subject: | attitude | Australia | consumer emotion | negative word of mouth | survey | values | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Emotion | Australien |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.2429 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015333946