Choice-based conjoint analysis : models and designs
Damaraju Raghavarao; James B. Wiley; Pallavi Chitturi
| Year of publication: |
c2011 [ersch. 2010]
|
|---|---|
| Authors: | Raghavarao, Damaraju ; Wiley, James B. ; Chitturi, Pallavi |
| Publisher: |
Boca Raton : CRC Press |
| Subject: | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Diskrete Entscheidung | Discrete choice | Theorie | Theory | Entscheidungsfindung | Conjoint Measurement |
| Description of contents: | Table of Contents [external.dandelon.com] |
Online Resource
Online-Ausg.:
Raghavarao, Damaraju. Choice-based conjoint analysis. - Boca Raton : CRC Press, 2011. - XI, 180 S.
Persistent link: https://www.econbiz.de/10008652455