Clicks for money : predicting video views through a sentiment analysis of titles and thumbnails

Geng Cui, Yuho Chung, Ling Peng, Qiaofei Wang

Year of publication:	2024
Authors:	Cui, Geng ; Chung, Yuho ; Peng, Ling ; Wang, Qiaofei
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 183.2024, Art.-No. 114849, p. 1-13
Subject:	Caption \| Sentiment analysis \| Thumbnail \| Title \| Video views \| YouTube

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