Clustering e-shoppers on the basis of shopping values and web characteristics
Sanjeev Prashar, Sai Vijay Tata, Chandan Parsad, Abhishek Banerjee, Nikhil Sahakari, Subham Chatterjee
| Year of publication: |
2019
|
|---|---|
| Authors: | Prashar, Sanjeev ; Tata, Sai Vijay ; Parsad, Chandan ; Banerjee, Abhishek ; Sahakari, Nikhil ; Chatterjee, Subham |
| Published in: |
Journal of global information management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1062-7375, ZDB-ID 1422307-7. - Vol. 27.2019, 2, p. 24-38
|
| Subject: | Cluster Analysis | Correspondence Analysis | Online Market Segmentation | Site Characteristics | Utility Seekers | Value Seeker | Clusteranalyse | Cluster analysis | Marktsegmentierung | Market segmentation | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Website | Regionales Cluster | Regional cluster | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JGIM.2019040102 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012017814