Commentary: practical insights for sales force digitalization success : an executive's key takeaways
Felix Brüggemann
| Year of publication: |
2021
|
|---|---|
| Authors: | Brüggemann, Felix |
| Other Persons: | Zoltners, Andris A. (contributor) ; Sinha, Prabhakant (contributor) ; Sahay, Dharmendra (contributor) ; Shastri, Arun (contributor) ; Lorimer, Sally E. (contributor) |
| Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 41.2021, 2, p. 110-112
|
| Subject: | Digital transformation | sales analytics | sales force digitalization | Digitalisierung | Digitization | Verkaufspersonal | Salespeople | Verkauf | Selling | Erfolgsfaktor | Success factor | Organisatorischer Wandel | Organizational change | Vertriebs-Informationssystem | Sales information system | Vertrieb | Physical distribution | Außendienst | Field sales force |
Online Resource