Competing for consumer memory in television advertising: An empirical examination of the impacts of non-editorial clutter on brand memory in mega-event broadcasts
| Year of publication: |
2011
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| Authors: | Jeong, Yongick ; Kim, Yeuseung ; Zhao, Xinshu |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 30.2011, 4, p. 617-641
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