Complement or substitute? : a study of the impact of artificial intelligence on consumers' resistance
Yupeng Mou, Yixuan Gong and Zhihua Ding
| Year of publication: |
2024
|
|---|---|
| Authors: | Mou, Yupeng ; Gong, Yixuan ; Ding, Zhihua |
| Subject: | AI image | Artificial intelligence (AI) | Communication style | Consumer resistance | Language style | Perceived threat | User resistance theory | Künstliche Intelligenz | Artificial intelligence | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-04-2023-0187 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015056891