Consumer Attitude Towards Brand Extensions : An Integrative model and research propositions

The paper proposes an integrative model of the antecedents and consequences of brand extension attitude based on the dominant cognitive paradigm. The four key processes of the model are :(...)

MoreLess

Year of publication:	2002
Authors:	Czellar, Sandor
Publisher:	Université <Genève> / Section des Hautes Etudes Commerciales
Subject:	Marke \| Verbraucherverhalten \| Werbemarke \| Brand extensions \| Verbraucher Psychologie \| Kognitive Psychologie \| Cognitive Psychology

Check Google Scholar |

More access options

In German libraries (KVK)

I need help

Extent:	380928 bytes 47 p. application/pdf
Series:	Université Genève - Section des Hautes Etudes Commerciales - Publikationen Paper ; 14 (2002)
Type of publication:	Book / Working Paper
Language:	English
Classification:	Consumer behaviour ; Individual Working Papers, Preprints ; No country specification
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10005843544