Consumer behavior and managerial decision making
Frank R. Kardes
| Year of publication: |
2002 ; 2. ed., internat. ed.
|
|---|---|
| Authors: | Kardes, Frank R. |
| Publisher: |
Upper Saddle River, NJ : Pearson |
| Subject: | Consumer behavior | Decision making | Verbraucherverhalten | Management | Entscheidungsprozess |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 457 S. : Ill. 24 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and indexes. - Previous ed.: Harlow : Addison-Wesley, 1999 |
| ISBN: | 0-13-122795-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004846597