Consumer reviews and product life cycle : on the temporal dynamics of electronic word of mouth on movie box office

Sebastiano A. Delre, Jonathan Luffarelli

Year of publication:	2023
Authors:	Delre, Sebastiano A. ; Luffarelli, Jonathan
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 156.2023, p. 1-26
Subject:	Customer Reviews \| Electronic Word of Mouth \| Motion Picture Industry \| Movie Life Cycle \| Filmwirtschaft \| Film industry \| Virales Marketing \| Viral marketing \| Produktlebenszyklus \| Product life cycle \| Film \| Konsumentenverhalten \| Consumer behaviour \| Social Web \| Social web \| Kino \| Movie theatre

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