Consumers' perceptions of online and offline retailer deception : a moderated mediation analysis

Isabel P. Riquelme & Sergio Román & Dawn Iacobucci

Year of publication:	August 2016
Authors:	Riquelme, Isabel P. ; Román, Sergio ; Iacobucci, Dawn
Published in:	Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 35.2016, p. 16-26
Subject:	Deception \| Channel \| Online \| Customer satisfaction \| Word-of-mouth \| Kundenzufriedenheit \| Konsumentenverhalten \| Consumer behaviour \| Online-Handel \| Online retailing \| Virales Marketing \| Viral marketing \| Vertriebsweg \| Distribution channel \| Einzelhandel \| Retail trade \| Electronic Commerce \| E-commerce \| Online-Marketing \| Internet marketing \| Internet

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