Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction
| Year of publication: |
1998
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|---|---|
| Authors: | Broniarczyk, Susan M. ; Hoyer, Wayne D. ; McAlister, Leigh |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 35.1998, 2, p. 166-176
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