Perceptions of assortment variety: The effects of congruency between consumers#8217 internal and retailers#8217 external organization
| Year of publication: |
2005
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|---|---|
| Authors: | Morales, Andrea ; Kahn, Barbara E. ; Mcalister, Leigh ; Broniarczyk, Susan M. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 81.2005, 2, p. 159
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