Cooling off and backing out : understanding consumer decisions to rescind a product purchase
Year of publication: |
2014
|
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Authors: | Sparks, Beverley ; Bradley, Graham L. ; Jennings, Gayle R. ; Johnston, Nicole R. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 1, p. 2903-2910
|
Subject: | Rescind | Buyer regret | Timeshare | Cooling-off period | Emotions | Consumer protection | Konsumentenverhalten | Consumer behaviour | Verbraucherschutz | Emotion |
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