Countering commoditization: value-added strategies and aligning with customers
Kamran Kashani
| Year of publication: |
2005
|
|---|---|
| Authors: | Kashani, Kamran |
| Published in: |
Beyond traditional marketing : innovations in marketing practice. - Chichester [u.a.] : Wiley, ISBN 0-470-01146-7. - 2005, p. 61-105
|
| Subject: | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002862685