Crossing incentive alignment and adaptive designs in choice-based conjoint : A fruitful endeavor

Verena Sablotny-Wackershauser, Marcel Lichters, Daniel Guhl, Paul Bengart, Bodo Vogt

Year of publication:	2024
Authors:	Sablotny-Wackershauser, Verena ; Lichters, Marcel ; Guhl, Daniel ; Bengart, Paul ; Vogt, Bodo
Subject:	Adaptive choice-based conjoint (ACBC) analysis \| Artificial Intelligence \| Discrete choice experiments (DCE) \| Incentive alignment \| Predictive validity \| Purchase forecasting \| Diskrete Entscheidung \| Discrete choice \| Conjoint-Analyse \| Conjoint analysis \| Experiment \| Künstliche Intelligenz \| Artificial intelligence \| Prognoseverfahren \| Forecasting model \| Konsumentenverhalten \| Consumer behaviour \| Leistungsanreiz \| Performance incentive

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1007/s11747-023-00997-5 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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