Customer involvement in co-development : problem-solving and decision-making in new product development
Tereza Dean, Haisu Zhang and Yazhen Xiao
| Year of publication: |
2024
|
|---|---|
| Authors: | Dean, Tereza ; Zhang, Haisu ; Xiao, Yazhen |
| Subject: | Customer involvement | New product development | New product development speed | New product innovativeness | Produktentwicklung | Innovation | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-12-2022-0917 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015075630