Customer learning and loyalty when quality is uncertain
Year of publication: |
1999
|
---|---|
Authors: | Gans, Noah |
Publisher: |
[Philadelphia, Pa.] |
Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Theorie | Theory | Lernprozess | Learning process | Dienstleistungsqualität | Service quality | Risiko | Risk | Lernen | Learning |
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