Customer lifetime value : empirical generalizations and some conceptual questions
Robert C. Blattberg; Edward C. Malthouse; Scott A. Neslin
| Year of publication: |
2009
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|---|---|
| Authors: | Blattberg, Robert C. ; Malthouse, Edward C. ; Neslin, Scott A. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 23.2009, 2, p. 157-168
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| Subject: | Kundenwert | Customer value | Lebenszyklus | Life cycle |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003847133