Customer loyalty : a customer experience approach with special reference to organised retailing in India
A. S. Sathish and P. Ganesan (VIT Business School, VIT University, Vellore, Tamil Nadu, India)
| Year of publication: |
2015
|
|---|---|
| Authors: | Sathish, A. S. ; Ganesan, P. |
| Published in: |
International journal of economic policy in emerging economies. - Genève : Inderscience Enterprises, ISSN 1752-0452, ZDB-ID 2449908-0. - Vol. 8.2015, 4, p. 347-360
|
| Subject: | customer experience loyalty | structural equation modelling | SEM | organised retail store | India | Indien | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011505998