Customer participation in virtual brand communities : the self-construal perspective
Yonggui Wang; Shuang (Sara) Ma; Dahui Li
| Year of publication: |
2015
|
|---|---|
| Authors: | Wang, Yonggui ; Ma, Shuang ; Li, Dahui |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 52.2015, 5, p. 577-587
|
| Subject: | Self-construal | Independence | Interdependence | Community rewards | Public self-consciousness | Participation | Virtual brand communities | Social Web | Social web | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011341609